Founded in London in 1971 by Peter Morton and Isaac Tigrett, Hard Rock began with a simple vision: authentic American food, a love of music, and a welcoming spirit. What started with burgers and milkshakes soon grew into a global phenomenon, guided by its core mottos—All is One, Love All-Serve All, Take Time to Be Kind, and Save the Planet.
Hard Rock is home to one of the world’s greatest collections of music memorabilia, boasting over 80,000 pieces, including its very first item gifted by Eric Clapton. Beyond its legendary cafés, the brand became iconic through its classic logo tee, which inspired the launch of Rock Shops and a worldwide range of collectible merchandise.
Today, Hard Rock continues to blend food, music, and culture while championing humanitarian causes—proving that legends never die.
 
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